15 CRM Companies to Know | Built In

The CRM market now has hundreds of options. That's not a solution — that's a catalog of the same compromise in different packaging.

Built In recently rounded up 15 CRM companies worth knowing. The list runs the usual gamut: Salesforce, HubSpot, Zoho, Pipedrive, and a handful of challengers trying to carve out space between the giants. All legitimate platforms. All built to serve as many industries as possible — which is exactly the problem.

When a product is designed for everyone, it's optimized for no one. You've probably already proven this yourself — once with an enterprise platform that required a consultant for every field change, once with a "simpler" tool that ran out of road the moment your process got complex. The list of 15 just gives you 15 more chances to repeat that cycle.

What none of those platforms can give you is a CRM that reflects how your specific team works, tracks what your specific customers actually care about, and lets your ops lead make a workflow change on a Tuesday without filing a support ticket or calling an agency.

The software category isn't broken. The assumption that off-the-shelf fits your business without expensive modification — that's the broken part.

#CRM #SalesOps #MidMarket #CustomerRelationships #OperationsLeadership

Original Source

Customer relationship management (CRM) software started as digital rolodexes for sales teams in the 1980s, where they would store names, phone ...