Close Launches Chloe, an AI Sales Agent Built Directly Into the CRM | Press Releases

Your reps aren't dropping leads because they're lazy. They're dropping them because the CRM makes follow-up feel like homework.

Close just launched an AI agent called Chloe that lives inside their CRM and handles the grunt work — calling leads, qualifying prospects, booking meetings, sending follow-ups, and keeping records updated without a human manually logging every touchpoint. It's not a bolt-on chatbot. It's baked into the platform, so the data actually stays current.

For a mid-market ops leader who's watched deals die in the gap between "contact made" and "meeting booked," this matters. If your team is spending time on outreach admin instead of actual selling — and your CRM is a graveyard of half-logged interactions — an embedded agent that closes those gaps without a separate tool or custom integration is worth watching.

The catch, as always, is fit. If your sales process is anything other than straightforward, an AI agent trained on Close's assumptions about how sales works may just automate your current mess faster.

The tools keep getting smarter. The question is whether they're smart about *your* process or just someone else's.

#CRM #SalesOperations #AIinSales #MidMarket #RevenueOperations

Original Source

Chloe calls leads, qualifies prospects, books meetings, follows up automatically, and keeps the CRM updated. Because Chloe works directly inside Close ...