Close Launches Chloe, an AI Sales Agent Built Directly Into the CRM - MarTech Cube

Every CRM vendor is racing to slap an AI agent on top of their product right now. Close just did it with something called Chloe.

Here's what actually happened: Close built an AI sales agent directly into their CRM — not a third-party add-on, not a bolt-on integration you have to maintain separately. Chloe is supposed to handle lead follow-up and sales tasks from inside the platform. It's available to all Close customers in the U.S. and Canada, regardless of plan tier.

That last part matters. Most AI features get gatekept behind enterprise tiers, which means you pay more just to access the thing they promised was part of the product.

If you're already running Close, this is worth a look — not because AI agents are magic, but because anything that cuts the gap between "lead comes in" and "someone actually follows up" has a real dollar value you can measure. If you're not on Close, this is a signal that embedded AI is becoming table stakes, and your current CRM vendor's answer to that question matters more than it did six months ago.

You've already learned the hard way that a new feature announcement doesn't fix a broken workflow — but it does tell you which vendors are building forward and which ones are just maintaining.

#CRM #SalesOps #AIinSales #MidMarket #RevenueOperations

Original Source

... CRM, now available on all plans for customers in the U.S. and Canada. For more than a decade, Close has helped sales teams engage leads and move