Epicor Names Rachel Barger as Chief Revenue Officer | ERP Today

Epicor just named Rachel Barger as their new Chief Revenue Officer — and if you're a mid-market ops leader, that news probably means nothing to your Tuesday morning.

Here's what it actually signals: the big ERP and CRM vendors are doubling down on revenue growth at the executive level. That means more sales motion, more upsell pressure, and more roadmap decisions made for their largest enterprise accounts — not for your 50-person sales team trying to track a nuanced renewal process.

Every time a vendor reshuffles the C-suite, the product priorities quietly shift too. The features you were promised on the roadmap get deprioritized. The workflow you built a workaround for stays broken. And you're still on the phone with a consultant explaining, for the third time, how your pipeline actually works.

You've already learned that vendor announcements rarely translate to the fix you actually need. A new CRO at a $1B software company isn't going to change the fact that their platform was built for someone else's business model.

The companies that stop waiting on vendor roadmaps — and start owning how their CRM actually works — are the ones that stop losing deals to process gaps.

#CRM #SalesOps #MidMarket #ERPToday #RevenueOperations

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