Salesforce cuts more jobs amid AI concerns - Business Insider By Investing.com

Salesforce is cutting jobs again — and they're blaming AI.

Here's what's actually happening: Salesforce is reducing headcount while betting that AI agents will handle what humans used to do. They're calling it a shift in how work gets done. What they're not saying loudly is that this is also a cost play dressed up as a strategy pivot.

For you, this isn't abstract. If your team relies on Salesforce support, implementation partners, or account management to keep your customizations running — that bench just got thinner. The people who knew your org's quirks are the first to go in rounds like this. What's left is a support queue and a chatbot.

You've already lived through the version of this where the platform moves in a direction that has nothing to do with how your business operates. Vendor roadmap shifts, price increases, and support degradation are exactly how mid-market companies get quietly punished for not being enterprise accounts.

The companies that get out ahead of this aren't switching to the next shiny platform. They're moving toward systems they actually control — where a workflow change doesn't require a Salesforce-certified consultant and a change order.

When a vendor starts cutting the people who support you, that's not a technology announcement. That's a signal.

#CRM #SalesOperations #MidMarket #Salesforce #CRMStrategy

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