Campaign Tech Awards 2026 winners: Best Use of Tech in CRM

The difference between a CRM that wins awards and one that wins back your team's trust comes down to one thing: whether the technology actually changed how the business operates, or just got bolted on top of the same broken process.

The Campaign Tech Awards just handed out their 2026 prize for Best Use of Tech in CRM. The judges singled out one piece of work specifically because it put technology at the center of a real transformation — not as a cosmetic layer of optimization slapped over existing chaos. That's a rarer outcome than the industry wants to admit.

If you've been through a CRM project before, you already know the difference. You've seen the "transformation" that was really just a new interface over the same rigid logic, the same manual workarounds, the same consultant dependency. The winning work here apparently skipped that trap — and the reason it got noticed is precisely because most CRM rollouts never do.

For you, the practical question isn't which platform won. It's whether your current setup is actually changing how work gets done, or just documenting the dysfunction more expensively.

Most CRM projects optimize the tool. The ones worth anything change how the team operates.

#CRM #SalesOps #MarketingOps #CRMStrategy #MidMarket

Original Source

The work was praised for putting technology at the centre of a genuine CRM transformation rather than using it as a thin layer of optimisation. Its ...