Coevera Bets on Open-Source MCP to Challenge CRM Conventions - CRM Buyer

Your CRM vendor's AI story has a catch buried in the fine print: it only works well with their AI.

A company called Coevera just announced they're building their CRM around something called the Model Context Protocol — an open-source standard that lets different AI tools talk to the same data without being locked into one vendor's ecosystem. In plain terms: your customer data stays yours, and you can plug in whatever AI actually fits your workflow instead of whatever your CRM vendor is selling this quarter.

That matters if you've been burned before. Most CRM AI pitches assume you'll adopt their whole stack — their automation, their analytics, their assistant. The moment you want something different, you're back on the phone with a consultant or stuck waiting on a product roadmap that doesn't care about your deadlines. An open protocol flips that. You're not betting your operations on one vendor's vision of what AI should do for salespeople.

This won't fix a bad CRM implementation on its own. But it signals something the mid-market has needed for a while — a direction where your tools serve your process, not the other way around.

The vendors who win the next five years won't be the ones with the best AI. They'll be the ones who stop treating your data like a hostage.

#CRM #SalesOps #RevOps #AIStrategy #MidMarket

Original Source

Coevera is using the Model Context Protocol to promote open CRM interoperability, AI flexibility, and a different approach to salesperson ...