Coheris SA (COH) Stock, Price, News, Quotes, Forecast and Insights | MSN Money

Most CRM companies are quietly positioning themselves as "platforms" — which usually means more modules to buy, more consultants to hire, and more time before you see anything useful.

Coheris SA, a European software company, has been flagged as a top market mover recently. Their flagship product, Coheris CRM, handles contacts and processes between a company and its customers. That's the whole pitch. No press release poetry about transformation — just software that's supposed to manage the relationships your business runs on.

Here's what that actually signals for you: the CRM market is fragmented enough that even mid-size European players are moving stock charts. Which means there's no dominant solution that's figured this out. Every vendor is still guessing at what a real mid-market ops team needs — and you're the one absorbing the cost of their experimentation.

You've probably already paid for that experimentation two or three times over, in consultant invoices and implementation sprints that left your team exhausted and your data still a mess.

The companies that stop chasing the "best-reviewed" CRM and start demanding software that actually fits their workflow are the ones that stop repeating the cycle.

#CRM #SalesOperations #MidMarket #CRMStrategy #OperationsLeadership

Original Source

The Company publishes a range of software packages, including Coheris CRM, which enables the handling of all contacts and processes between the ...