Companies wildly unprepared for new era of security threats - SecurityBrief Australia

Most companies adding AI to their CRM stack haven't stopped to ask what happens when that AI can read — and write — every customer record they own.

A new report out of SecurityBrief flags something ops leaders should pay attention to: businesses are connecting AI tools to their CRM and ERP systems without the controls in place to manage what those systems can actually do. Not theoretical risk. Practical exposure — customer data, deal history, contact records — all accessible to tools that weren't built with your security posture in mind.

If your CRM is already a patchwork of bolt-ons and consultant customizations, this hits harder. Every integration you added to make a rigid platform behave the way your team needed is now a potential gap. You didn't build it with security governance in mind — you built it to survive the week. That's not a criticism. That's just how these systems grow when the platform doesn't fit the business.

The uncomfortable part: the companies with the messiest CRM architectures are the most exposed here, and they're usually the last ones to know it.

The answer isn't paranoia — it's building on a foundation where you actually understand what connects to what, and you're not dependent on a consultant to tell you.

A CRM you can see clearly is a CRM you can secure.

#CRM #DataSecurity #SalesOps #AIRisk #MidMarket

Original Source

This problem is exacerbated when AI systems are connected to established ERP and CRM systems. With a lack of appropriate controls in place, this ...