Creatio to Showcase New AI Automation and CRM Capabilities at July 15 Global Event

Every CRM vendor right now is racing to slap "AI-powered" on their product page. Creatio is the latest, announcing a major release event on July 15 where they'll show off a new generation of AI automation and CRM capabilities.

Here's what that actually means in plain terms: they're promising that more of your workflow — follow-ups, data entry, process triggers — runs without someone manually pushing buttons. Whether it delivers or lands as another flashy demo that requires three consultants and a six-month config project to actually use, that part stays quiet until after the keynote.

If you've been burned before — and at this point, who hasn't — the honest thing to watch for is whether "AI automation" means your team works differently on day one, or just means the vendor's sales deck got a refresh. Most of these announcements move the product roadmap forward while leaving your actual data mess and workaround habits exactly where they were.

The gap between what gets announced on a stage and what gets deployed in your business without chaos is still the only thing that matters.

#CRM #SalesOperations #AIAutomation #MidMarket #CRMStrategy

Original Source

Creatio will unveil a new generation of AI-powered automation and CRM capabilities during its global Creatio 10x Release event on July 15, ...