Google wants your entire personal data graph to make Gemini useful — meanwhile #Shorts

Google is out here asking for your entire personal data graph to make Gemini "useful." Your CRM is giving its own AI read-only access to a fraction of your actual business data.

That gap is not a small thing.

If the AI layer sitting on top of your CRM can't see how deals actually move, which contacts matter, or what your team has been doing for the last 90 days — it's generating suggestions based on a hollow version of your business. Not pipeline intelligence. Just expensive autocomplete.

For you, this means the AI features your vendor is pitching in every demo are only as good as the data they can reach. And if your CRM has been fighting your workflows for years, the data in there is probably incomplete, inconsistently entered, or siloed in ways that make it nearly useless as a training ground for anything smarter.

The AI promise doesn't save a broken data foundation. It exposes it faster.

#CRM #SalesOps #AIinSales #MidMarket #RevenueOperations

Original Source

... CRM read-only access. This data bottleneck starves machine learning models of the actual business context they need to generate real pipeline ...