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How Private Equity Firms Are Modernizing Talent Strategy Through Technology

Private equity firms just figured out what most mid-market operators already know the hard way: generic software doesn't survive contact with a complex, fast-moving business. Max Woolger from Ezekia

Private equity firms just figured out what most mid-market operators already know the hard way: generic software doesn't survive contact with a complex, fast-moving business.

Max Woolger from Ezekia talked with Hunt Scanlon Media about how PE firms are ditching one-size-fits-all talent platforms and building CRM and ATS setups that actually match how their deal teams and portfolio companies track relationships. Less rigid pipeline management, more contextual data that travels with a contact across years and transactions.

Here's why that matters to you. PE firms have the budget to buy anything — and they're still walking away from off-the-shelf because it doesn't fit their workflow. If organizations with that kind of purchasing power are building custom, it's not a luxury decision. It's a practical one. The cost of forcing your team to work around bad software is higher than the cost of fixing it.

You've probably already paid that price once or twice. A platform switch that promised everything and delivered a new set of workarounds. A consultant who left you with documentation nobody reads.

The firms getting this right aren't doing anything exotic — they're just refusing to bend their process to fit software someone else designed for a different business.

A CRM that fits how PE firms actually track talent isn't a specialized tool — it's just proof that fitting the software to the business has always been the right call.

#CRM #SalesOperations #MidMarket #TalentStrategy #OperationsLeadership

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Max Woolger of Ezekia recently sat down with Hunt Scanlon Media to discuss how PE firms are leveraging talent CRM and ATS platforms to strengthen ...

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