Lead City University charges students on entrepreneurship, self-reliance

The most dangerous CRM advice you'll ever get comes from someone who has never had to hit a number with one.

A university in Nigeria recently held an event teaching students about Customer Relationship Management as part of an entrepreneurship curriculum. Good intentions. The idea being that if you understand CRM early, you build better businesses later.

Here's what they probably didn't teach: the gap between CRM theory and CRM reality is where mid-market operators lose months of their lives.

You've sat through the vendor demos. You've nodded at the consultant decks. You've watched a six-month implementation turn into a year-long apology tour. The theory always sounds clean. Your actual pipeline, your actual team, your actual customer history — none of it fits the clean version.

What students are learning as a concept, you're living as a daily tax on your productivity. Every workaround your team has built around your current system is evidence that the theory didn't survive contact with your business.

The operators who actually get CRM right aren't the ones who followed the textbook. They're the ones who finally built something that matched how their team already worked — not the other way around.

The classroom version of CRM and the real version have almost nothing in common.

#CRM #SalesOps #MidMarket #BusinessOperations #CustomerRelationshipManagement

Original Source

... Customer Relationship Management (IPD-CRM) at the Adelaide Hall of the institution. The event attracted a large number of students, academic and ...