Most CRM debates are about the wrong thing. - YouTube

The platform was never the problem.

Most CRM debates burn six months on the wrong question: Salesforce or HubSpot? Enterprise or mid-market? Cloud or hybrid? Meanwhile, the actual issue — how your team captures, updates, and acts on customer data — stays completely untouched.

Here's what nobody says out loud: most CRMs, at their core, do the same things. The buttons are just in different places. That's not a hot take. That's what you find out after you've migrated twice and still have the same broken workflows, the same missing data, and the same team finding workarounds before the ink is dry on the new contract.

If you're an ops or marketing leader who has been through this cycle, you already know the switch itself isn't the answer. The answer is whether the system you land on can actually bend to match how your business works — without a consultant invoice every time you need something changed.

A new platform doesn't fix a process problem. And a process problem dressed up in better software is just an expensive version of what you already had.

#CRM #SalesOps #RevOps #OperationsLeadership #MidMarket

Original Source

Most CRM debates are about the wrong thing. People spend months choosing a platform. The buttons are just in different places.