OpenAI adds Codex plugins & site preview for business - IT Brief Australia

Your CRM isn't broken because your team is bad at using software. It's broken because the software was never built to match how your business actually runs.

OpenAI just pushed Codex plugins and a site preview feature into its business tier. In plain terms: Codex lets developers write, test, and deploy code through AI-assisted workflows — and the site preview lets you see output in real time without bouncing between tools. For the average enterprise software vendor, this means their dev teams can ship custom features faster than before.

Here's what that means for you. The platforms you've been stuck on — the ones that told you "customization is coming in Q3" for three years running — now have less excuse for being slow. But notice who benefits first: their engineers, their roadmap, their priorities. Not yours.

If you've already been burned by a consultant-heavy CRM build, you know that faster vendor development doesn't automatically mean the software fits your workflow any better. It just means they can ship more of what they decided you need.

The tools are getting smarter. The question is whether the people building your CRM are actually listening to how your business works — or just shipping faster versions of the same rigid product you already walked away from.

Speed of development only matters if someone's building the right thing in the first place.

#CRM #SalesOps #BusinessOperations #MidMarket #DigitalTransformation

Original Source

CRM Data Analytics Digital Transformation. OpenAI adds Codex plugins & site preview for business. Mon, 8th Jun 2026 (Today). MARK TARRE ...