PDUNASS concludes 5-day training program on CRM & new initiatives - Daily Excelsior

Most CRM training programs teach people how to use the software — not how to make the software actually fit the work.

A government training institute in India just wrapped a 5-day program teaching EPFO officers how to use CRM tools as part of a broader capacity-building push. Five days. For a system that's supposed to make their jobs easier.

That's the tell. When your team needs days of formal training just to operate the CRM, the CRM is the problem — not the team.

If you've been through this cycle before, you already know how it ends. The training wraps, people go back to their desks, and within three weeks half the team is back to spreadsheets and email threads because the system doesn't match how the work actually flows.

You don't need another training program. You need a CRM your team figures out in an afternoon because it's built around what they already do — not around what a product team in San Francisco decided your workflow should look like.

Five days to learn a tool that still won't fit your process is five days you didn't have to spare.

#CRM #SalesOps #MidMarket #OperationsLeadership #CRMStrategy

Original Source

... Customer Relationship Management (CRM), CITES and New Initiatives” in New Delhi. Designed to strengthen the capacities of EPFO officers in ...