Salesforce Inc. $CRM Shares Bought by Capital International Ltd. CA - MarketBeat

Big institutional investors just bought more Salesforce stock. That tells you something — just not what Salesforce's PR team wants you to think it means.

Capital International recently increased its Salesforce position by nearly 37%. Wall Street likes the business. That's fine. But what institutional investors care about — recurring revenue, enterprise contracts, platform lock-in — is almost exactly the opposite of what you need from a CRM.

Here's what that gap actually means for you: Salesforce's incentives are built around keeping large enterprises dependent on their ecosystem, their consultants, and their release calendar. Your needs — faster customization, less admin overhead, workflows that match how your team actually sells — are not what drives their roadmap decisions. You are not their primary customer. Their shareholders are.

If you've already been through one Salesforce implementation that cost more than you budgeted and delivered less than you were promised, this news isn't surprising. It's just confirmation that the platform is optimized for a different kind of company than yours.

Stock price going up doesn't mean the software got easier to use.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevOps

Original Source

Capital International Ltd. CA lifted its holdings in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 36.8% during the 4th quarter, ...