Salesforce Stock Pays Out $63 Bil – Investors Take Note | Trefis

Salesforce just handed $63 billion back to its shareholders over the last five years. That's a lot of capital going to Wall Street — not to your sales team.

That number isn't a knock on Salesforce as a business. It's actually a well-run company. But it tells you exactly where the priorities sit. When the platform is generating that kind of return for investors, the product roadmap serves the stock price first and your workflow second.

Which explains a lot, honestly. Why the features you actually need are buried behind expensive add-ons. Why the customizations that matter to your business require a certified partner and a six-figure engagement. Why you're paying for a platform built to impress an earnings call, not to fit how your team actually closes deals and manages accounts.

If you've been through the Salesforce implementation cycle — or any big-platform cycle — you already know the feeling. You built it for how you thought the business worked. The business changed. The platform didn't. And now you're managing workarounds instead of customers.

The companies that win this aren't the ones with the biggest CRM budget. They're the ones with a system that actually reflects their process — and can change next week when that process does.

A $63 billion shareholder return is proof the enterprise CRM model works great for someone. Just not usually for you.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevenueOperations

Original Source

In the last five years, Salesforce (CRM) stock has returned a notable $63 Bil back to its shareholders through cold, hard cash via dividends and ...