Salesforce to power FIFA World Cup 2026, 2027 tech | CRM Stock News

Salesforce just landed a deal to power the FIFA World Cup 2026 and 2027 — fan engagement, tournament operations, the whole thing.

Good for them. Genuinely impressive logo win.

Here's what it actually tells you as someone running a mid-market business: Salesforce is building for FIFA's scale, FIFA's complexity, and FIFA's budget. Not yours. Every product decision, every roadmap priority, every AI feature they announce in the next 18 months is aimed at impressing the next FIFA — not at helping you fix the mess in your pipeline view or finally get your renewal workflows to stop falling through the cracks.

You've probably already felt this. You open a support ticket and wait days. You need a custom field configuration and suddenly you need a certified partner and a statement of work. The platform is technically "customizable" — just not by you, not this week, and not without paying someone $200/hour to translate your business logic into Salesforce-speak.

This is what happens when a vendor gets big enough to chase stadium-sized contracts. The mid-market becomes an afterthought — still paying enterprise prices, still doing workarounds, still waiting on the roadmap.

The companies winning right now aren't running on the flashiest CRM. They're running on one that actually fits how their team works.

#CRM #SalesOperations #MidMarket #Salesforce #RevOps

Original Source

& ZURICH--(BUSINESS WIRE)-- Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament ...