Salesforce to Transform Fan Engagement and Tournament Operations at FIFA World Cup ...

Salesforce just signed a deal to become an official technology partner of the FIFA World Cup 2026 and the FIFA Women's World Cup 2027.

That's a massive contract. Stadium operations, fan engagement, tournament logistics — all running on Salesforce infrastructure.

Here's what that actually tells you as an ops leader: Salesforce builds for events with 5 billion viewers before they build for your 47-person sales team. The roadmap follows the logo wins. Your workflow needs come after the press releases.

That's not a criticism — it's just how enterprise software companies work. They optimize for the customers that make the headlines. If your business fits neatly into their model, great. If you've spent the last two years bending your process to match their defaults, this deal won't change that.

The mid-market ops leader who's been waiting for Salesforce to finally "get" their niche isn't getting closer to that answer. They're getting further away.

You've probably already tried rebuilding the CRM around your team's actual workflow inside platforms like this — and watched it collapse the moment a consultant left or a new release broke your customizations. That cycle gets old fast.

The gap between "world's biggest CRM" and "CRM that fits how your team actually works" keeps getting wider.

#CRM #SalesOperations #MidMarket #SalesforceAlternative #RevOps

Original Source

Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World ...